You are sitting at your desk on a beautiful end of November night. Your Facebook fan page is there, ready to convert customers into fans, ready to show your company products and services to the World. It seems like an epic moment, it feels like Christmas. You have been thinking about the amazing opportunities Facebook is about to provide to your business for weeks when a question strikes into your mind like a thunder: how do I have to structure my Facebook post in order to convert fans into customers?
I remember asking myself that question a dozen times while I was in Australia working for the Italian Chamber of Commerce. I remember making thousands of posts and half a million A to Z split tests in order to get a simple useful design. It took me 5 years to came up with it and now you can see it on this page (part one at least and I know you appreciate it!).
Facebook Post design to Increase Sales
Facebook Posts are one of the key aspects of a Facebook Marketing strategy to Increase Sales.
They are the starting point of your customer journey. Due to this reason they need to include 3 main aspects:
1. Use a business related image
2. Have a catchy and clear message
3. Include a call to action
On this post we will focus on point number one: use a business related image.
1. Business related imagesWell, that's supposed to be clear and easy! ;) However keep in mind to use professional images that reflect your business (it can be product/service, you working or your staff at work, your office/store). Images are the most powerful way to interact with your fans and potential customers since they are easy to understand and, if well presented, high converting.
#TIP Remember to use the correct post size of 400x400 pixels and avoid using +20% of text in you image in case you are boosting your post. Facebook does not allow you to cover your pictures with text in order for them to be promoted!
Let's make a practical example
Udemy Facebook Marketing course I created a few weeks ago and I promoted using Facebook Ads (515 students enrolled in just 72 hours). As you may know Udemy is an online learning marketplace so I had to pick pictures related to an online base course.
As you can see the picture on the left (good picture) provides in an easy way 3 key concepts:
- The product is online based (there's a keyboard on it)
- The product is It's related to E-learning (big blue button saying Learn)
- Being a professional picture the audience perceives the training is professional
Now let's move to the second picture. The picture on the right (bad picture) can not be easily be related to an online training despite shows social media icons, a smartphone and it's a professional one. This image could be used as Advert image for an App rather than for an online training!
As we have seen posts are one of the key aspects of a Facebook Marketing strategy to Increase Sales.
Designing good posts is a great starting point to achieve our facebook marketing business related goals. The first point we need to focus on it's picking the right business related image. The image needs to be 400x400 pixels and it need not to be covered by text. Images are a great way to show, explain and communicate with our audience (and future customers) let's make them shine and our facebook marketing success will be a step closer.
FBusiness.it blog readers video bonus
As mentioned in this post I recently launched a Facebook Marketing training on Udemy.com.
There's a free lesson preview dedicated to Facebook post design to Increase Sales. Enjoy!
Click on Enroll Button Now!
Wish to get free FBusiness updates?